There are numerous up-and-coming fashion brands out there competing for shelf space in department stores. When you go to a popular department store, chances are, that you won't know the majority of brands on the shelves (unless they're a global brand) because not everyone knows an up-and-coming fashion brand exists. This is where marketing comes in — helping customers know who they are and their value proposition. There are aspects to marketing and branding that help raise awareness of your fashion brand but there are also other aspects at play, like communicating your value proposition and connecting customers with your product or service.

NYC

Fashion shoot in Manhattan with @iamsheilaj

There are many tricks to promoting your brand, from advertising to starting a blog. While it might seem like all the tricks have been used, there is always a new way to promote your clothing line and dating site. But if you think about it, there are several reasons why customers may not know who you are or wonder where you came from.

They’re not sure who you are. Whether they’re going to buy or not is dependent on your ability to clarify what style you have, who you are, and why they should be spending money on you. This is where I was at with my brand, and unfortunately, many brands find themselves in the same place, only realizing that they won’t be able to get anywhere without some form of consumer awareness.

No one knows your business better than you. You know what it's like to be a customer, and you know the pressing needs that drive sales. But have you ever stopped to consider the flip side of that coin? Do your customers even know who you are? Are they aware of the services or products you provide? Are they even aware of your existence?